Learn About the Benefits of EcoChoice Hardwood

Why EcoChoice™ Hardwood?

  • Made in USA — means faster production and better service while creating more domestic jobs.
  • Managed Forestry — EcoChoice™ Hardwood veneers are obtained from suppliers who are committed to being good stewards of our environment through sound forestry practices. All EcoChoice™ Hardwood veneers are sourced from managed forests in North America.
  • Waste Reduction — The inner core of EcoChoice™ Hardwood flooring, EnviroCore™, is composed of valuable wood fiber by-products that would otherwise be burned or put into landfills.
  • Conservation — EcoChoice™ engineered hardwood products use approximately 50% less newly forested wood in their production than comparable 3/8" engineered alternatives. This remarkable reduction in the use of our precious natural wood resources is a great way to think green.
  • Longevity — EcoChoice™ Hardwood’s aluminum oxide enriched DuraShield™ finish ensures that your hardwood floor will look good and perform for years. In addition, EcoChoice™ Hardwood floors are backed by a lifetime limited structural integrity warranty.